Thứ Năm, 29 tháng 9, 2016

Adobe and Magento

Magento Declares Partnership With Adobe to change Trade Activities

New Collaboration Will allow Sellers to Deliver a Easy, Personalized Consumer Experience Over All Stations to Stay Ahead of Buyer Expectations

DALLAS, TX--(Marketwired - Sep 26, 2016) - Right now with the Go shopping.org Retail's Electronic digital Summit event, Magento Business, the around the world director in cloud computerized business development, released a new collaboration with Adobe to collectively make it possible for merchants to create and provide a regular, transformative customer experience across all of their commerce routes.

Merchants will now be able to engage customers in all digital channels and in-store with highly personalized promotions, messaging and other content and complete and fulfill sales wherever the consumer chooses to buy and engage, by bringing together the powerful content and personalization capabilities of Adobe Experience Manager with the flexibility of the Magento Digital Commerce suite.

Lead, on customer experience," said Mark Lavelle, CEO of Magento Commerce, though "With today's consumers more demanding of the brands and merchants they shop, it's imperative for merchants to not just compete. "Using this type of joints solution, merchants currently have endless versatility and potent customization to better know the difference themselves from competitors."

Make it possible for this joint Adobe, Magento and solution have created a prebuilt integration structure letting Adobe Encounter Manager, Adobe Stats tracking and Adobe Objective to send out information back and forth from Magento Electronic digital Commerce and Commerce Purchase Managing. As well as to provide the means to fix sellers worldwide, Magento and Adobe have trained and enabled an initial group of application associates that come with Accenture, CGI, EPAM and Arvato Infield Electronic, MRM McCann/Optaros, Sapient, WebQem, Salmon, Perficient and Razorfish.

Leading brewer Anheuser-Busch will function as the initial customer. "We are eager for using the Adobe and Magento incorporation to boost our internet commerce functionality for our own Merchandise shops. This revolutionary technique will permit the customer to look inside the expertise and then for us to find out an even more all-natural look at the buyer experience," explained Fued Sadala, VP, Procurement and Solutions at Anheuser-Busch. "Our companions at MRM//McCann have been priceless within our easy transition to Magento 2.."

Crucial abilities this collaboration can provide B2C and B2B sellers involve:

Single Shopping Encounters: Allows purchases just about anywhere, whenever with included achievement and customer proposal for the retail store.

Increased Personalization: Improves the consumer journey with abundant, personalized experiences amongst channels (website, portable, store) in one, cost-effective, scalable platform.

Unrivaled Business and Innovation Agility: Provides marketing and sales crews with actual-time personalization, analytics and insights although all at once evaluating game-transforming inventions to remain in front of buyer demand.

Common Structure: Single tenancy control offers buyers the liberty to generate extremely differentiated computerized manufacturer encounters.

"Adobe and Magento are creating an effective system to contextually take part buyers and provide the very best purchasing practical experience throughout all contact points," explained Aseem Chandra, vice president, Adobe Practical experience Manager and Adobe Objective. "We have been so that it is possible for the promise of persuasive, customized store shopping experiences to be a truth."

Magento and Adobe will showcase the joint solution throughout Retail's Computerized Summit (Store.org) in the Adobe presentation space (#7015) and Magento presentation area (#7023). To plan a demonstration and find out more about this potent new answer, visit https: //magento.com/routine-a-trial.

About Magento Commerce

Trusted by more than 250,000 businesses worldwide, Magento Business may be the top rated provider of cloud trade innovation to brands and merchants across B2C and B2B businesses. Together with its flagship wide open source electronic digital commerce program, Magento Business features a solid profile of cloud-centered omnichannel options empowering merchants to ensure that you combine digital and bodily purchasing activities. With over $50B in gross items quantity transacted on the platform yearly, Magento Business will be the superior provider to the net Merchant Top 1000, checking a lot more than double the amount consumers to another dearest opponent, and to the web Merchant Very hot 100. Magento Commerce is backed by an extensive international community of solution and technology partners, a highly lively worldwide designer local community as well as the most significant online business marketplace for extensions available for down load about the Magento Market place. Additional information is available at www.magento.com.

About Adobe Marketing Cloud

Adobe Marketing and advertising Cloud empowers firms to use huge data to properly reach and engage customers and prospects with very personalized advertising and marketing content material across units and electronic digital contact things. Eight snugly included Options offer marketers a whole group of advertising technology that target app, analytics and web expertise management, testing and targetingtargeting, video and advertising target audience control, social campaign and engagement orchestration. The tie-along with Adobe Artistic Cloud allows you to rapidly initialize creative assets all over all marketing channels. 1000s of brands around the world which include two thirds of Fortune 50 companies depend upon Adobe Marketing and advertising Cloud.

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